Dancing with Metrics: Digitalization of Women's Labor in China
PhD Dissertation, University of Michigan (writing in progress)
Committee: Greta Krippner (Chair), Paige Sweet, Roi Livne, Lisa Nakamura (Digital Studies)
Since the reform era, Chinese capitalism has remade women's labor in its own image. The socialist factory demanded their bodies on the assembly line. The post-reform service economy demanded their affects at the counter. Now, platform capitalism demands something new: their faces, voices, and personalities—rendered into data and optimized in real time. My dissertation examines this transformation through China's trillion-dollar live-commerce industry—the global frontier of platform-mediated selling and the largest employer of women in China's digital economy. Behind the glamorous "influencer" label is a vast workforce of 38 million streamers, the majority earning minimum wage while algorithmic systems govern their every move.
Drawing on five years of ethnographic fieldwork, 141 interviews with streamers chasing visibility, managers chasing metrics, platforms chasing growth—and embedded observation as a livestreaming assistant, I open the black box of metrics. I show that power has shifted—from the physical discipline of the factory floor, from the managerial gaze of the service counter—into platform infrastructure itself. My research examines how data-driven measurement systems produce new forms of labor stratification, with implications for class formation and social reproduction under digital capitalism.
My dissertation receives support from:
— Mellon/ACLS Dissertation Innovation Fellowship
(recognizes pathbreaking dissertation research pursuing bold
and innovative approaches)
— AAS-Henry Luce Foundation Fellowship
— Douglas W. Roblin Predoctoral Fellowship
— Boyd/Williams Dissertation Fellowship for Research on
Women and Work
— International Institute Research Grant
— Lieberthal-Rogel Center for Chinese Studies Grant
— Rackham Graduate School Fellowship